PhD ~ 2017 “Advertising as Cultural Production”
Andrew C Cohen is a cultural economic sociologist and advertising strategist. He is currently Strategy Director at Monks, a digital marketing and technology company. His thinking has helped organizations like J.P. Morgan Chase, Hulu, T-Mobile, and S.C. Johnson, to name a few.
Andy brings a sociological approach to brands and businesses, helping them understand the role they play in culture and the actions they need to take to effectively perform that role. He uses cultural and economic sociological concepts like narratives, binaries and codes, and relational work to guide his strategic thinking.
Andy earned his Ph.D. in sociology in 2017. His dissertation explores the production of advertising from a cultural sociological perspective, drawing on ethnographic research conducted across different U.S. advertising agencies.
Andy has published articles in Culture and Organization, Academy of Management Journal (with Sharon Koppman and Beth Bechky), Consumption Markets & Culture, Theory & Society (with fellow CCS alumnus Shai Dromi), and the Journal of Applied Social Sciences.