Brian McKernan is Assistant Professor in communication and media studies at Pace University and an expert in human-centered design, complex human reasoning, and conspiracies and misinformation. He has served as key personnel on two research contracts with IARPA focused on developing tools to strengthen reasoning and mitigate cognitive biases. As a member of the Illuminating Project, Brian helped develop an online dashboard to monitor strategic communication by the US 2020 presidential candidates on Facebook and Instagram. In both designing and studying innovative applications, Brian draws from works in cultural sociology to remain sensitive to how cultural meanings help shape the ways that people interact with different technologies. Brian’s work has been published in Computers in Human Behavior, Technology, Knowledge, & Learning, Games and Culture, and the American Journal of Cultural Sociology..