Evans Hall, Room 4400 – Lin Technology Classroom

8:00 - 8:45 Continental Breakfast
8:45 - 9:00 Welcome
9:00 - 10:45

Opening Plenary: Faultlines & Foci in Consumer Research

Eric Arnould, Aalto University
Ravi Dhar, Yale School of Management
Melanie Wallendorf, Eller College of Management, University of Arizona
Omar Lizardo, University of Notre Dame, Co-Editor, American Sociological Review
Shyon Baumann, University of Toronto, Co-Editor Poetics, Journal of Empirical Research on Culture, the Media and the Arts
Moderator: Frederick Wherry, Yale University

10:45 - 11:15 Coffee Break
11:15 - 12:30

Race in the Marketplace: A Conversation

Gerri Henderson, Loyola University
G. Christina Mora, University of California, Berkeley
Cassi Pittman, Case Western Reserve University
Moderator: Sonya Grier, American University

12:30 - 1:30 Lunch
1:30 - 2:45

Children, Families, & Relational Work in Consumption: A Conversation

Amber Epp, University of Wisconsin School of Business
Nina Bandelj, University of California, Irvine
Daniel Thomas Cook, Rutgers University
Allison Pugh, University of Virginia
Moderator: Jennifer Smith Maguire, University of Leicester School of Business

2:45 - 3:00 Coffee Break
3:00 - 4:15

Paper Development Sessions


Organized by:
Michelle Weinberger, Northwestern University
Ian Woodward, University of Southern Denmark

4:15 - 4:30 Coffee Break
4:30 - 5:45

The Sociology of Brands: A Conversation

Jeffrey Alexander, Yale University
Melissa Aronczyk, Rutgers University
Albert Muñiz, Jr., Depaul University
Moderator: Ian Woodward, University of Southern Denmark

5:45 - 6:30

Marketing to Make a Difference?: A Conversation

Craig Thompson, University of Wisconsin
Juliet Schor, Boston College
Moderator: Marissa King, Yale School of Management

6:30 - 7:30 Closing Reception: Fourth floor concourse , Evans Hall