Theories of postindustrial society have long pointed to a world oriented around knowledge and representation. Hence many occupations today are concerned with the creation, management, understanding, exchange and circulation of information, signs and iconic forms. Far from being locked in an Ivory Tower the work of the CCS has been centrally concerned with these very processes, about meaning and its implications for society today. Taking advantage of their CCS training some of our graduates become practitioners rather than academics, and others practitioners who continue to publish and research. Drawing upon their deep immersion into CCS paradigms and ways of seeing such scholars are uniquely equipped to master the pragmatics of the cultural-industrial landscape and build careers where cultural sociology is applied to solving problems, building communities, sharing ideas or creating identities.